Who uses this Registry, when they use it, and why a listing here reaches families that no other Maine directory can replicate.
The families using this Registry are not casually browsing. They are navigating a care transition — a parent's hospital discharge, a dementia diagnosis, a fall, a caregiver who can no longer manage alone. They have a specific, urgent need. They are ready to act.
This is fundamentally different from the traffic that national directories generate. National platforms buy general search traffic and carpet-bomb families with outreach. This Registry is organized around situation — families self-select based on what is happening to them right now. That means higher intent, less noise, and faster decisions.
Often out of state, coordinating care remotely after a crisis event. They need trustworthy organized information quickly. They are decision-makers with authority to act.
Discharge planners and social workers frequently need provider lists by region and category. This Registry is structured specifically for that workflow.
A primary caregiver who can no longer manage alone — ready to add support or transition to a facility. High motivation, high urgency, high conversion.
Hospital social workers, elder law attorneys, and geriatric care managers who need a reliable regional reference. Their recommendation carries significant weight with families.
A listing in the Registry costs between $495 and $1,995 per year depending on participation level. Consider what a single family decision is worth to a provider in each category:
| Care Category | Typical Client Value | Standard Listing | Break-Even |
|---|---|---|---|
| In-Home Care (40 hrs/week) | $3,500–$5,500/month | $495/year | Less than 5 days of service |
| Assisted Living | $3,500–$7,000/month | $495/year | Less than 5 days of service |
| Memory Care | $5,000–$9,000/month | $495/year | Less than 3 days of service |
| Hospice (Medicare) | $160–$1,000+/day (varies) | $495/year | Fraction of one patient episode |
| Funeral Services | $4,000–$12,000 per arrangement | $495/year | A fraction of one arrangement |
Unlike national lead-generation platforms that charge per referral or per click — often $50–$250 per lead — Registry participation is a flat annual fee. One family who finds you through this Registry and chooses your services returns the listing cost many times over.
National directories like A Place for Mom, Caring.com, and similar platforms serve Maine families the same way they serve families in Dallas and Phoenix — with algorithms, call centers, and sales follow-up that Maine families routinely find intrusive during an already difficult time.
This Registry is structured around Maine's actual geography, Maine's actual providers, and the real situations Maine families face. The Bridgton family whose mother fell at home last night is not well served by a national platform that doesn't know where Bridgton is. They are served by a registry that lists the three in-home care agencies serving western Oxford County and links directly to the Woodlands memory care facilities in the lakes region.
That specificity cannot be replicated at scale. It is the core value proposition for providers and families alike.
Review participation levels, pricing, and the submission process on the For Providers page.
View participation options →